Tuesday, November 9, 2010

BollyWood Unplugged

BollyWood Unplugged


Google "Instant Search Preview " Goes Visual:

Posted: 09 Nov 2010 09:00 AM PST



Google is trying everything and pulling out all stops to make sure Bing does not come anywhere near Google's famed algorithm machine.In an effort to make search more user centric and effeicient, Google has announced "Visual search " which will allow users to preview the sites which they intend to click.Google's new kind of visual search result called "Instant Previews" which makes it even faster to choose the right result.

Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine. To use it, click once on the magnifying glass next to the title of any search result and a visual overview of the page will appear on the right. From there, hover your cursor over any other result to see a preview. For those of you who've recently stopped using your mouse to search, now you can navigate to a result, hit the right arrow key to see the preview, and hit the down arrow key to keep browsing. ( Official Google Blog )

Google instant preview search will help users find the more relevant website after " checking the preview results". According to Google Blog , this feature will help users in three ways

  • Quickly compare results - A visual comparison of search results helps you pick the one that's right for you. Quickly flip through previews to see which page looks best.
  • Pinpoint relevant content - Text call outs, in orange, will sometimes highlight where your search terms appear on the webpage so you can evaluate if it's what you're looking for.
  • Interact with the results page - Page previews let you see the layout of a webpage before clicking the search result. Looking for a chart, picture, map or list? See if you can spot one in the preview
Clicking on a small magnifying glass next to the search result highlights the result in a blue background and will bring up a full preview of the website on the right sidebar. One of the casualties of this new feature would be the " adwords" or the sponsored search results/ Google ads on the right side .. This is where " Google's dollar machine keeps it running ..

For a few billion popular Web pages, Google will store the images of the pages. For others, it will generate the preview on the fly, in less than one-tenth of a second.

We're trying to avoid the case where you click on a result and you discover pretty much instantly that it's not what you were looking for and you click back and click on a different result," said Raj Krishnan, a Google product manager who worked on Instant Previews. "That's a bad experience."

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